Top 10 car company logos

The Car industry has a long history of innovation and style, as well as some of the most recognizable logos on the globe. As with most industries ,  Automobile  logo design plays a major role in the Firms’ brand identity. Car company logos are more important, since it is literally stuck or ‘branded’ on the car badge itself for example Mercedes symbol sitting prominently on the front of all their cars.

Let’s have a brief look at some of car company logo designs of all time.

Toyota

Toyota wins a logo design award hands-down for having the best car logo on the market right now, simply because they have managed to pack both hidden letters and a hidden meaning in their simple, stylistically appealing car logo. Looking at the picture, you can see where the letters T-O-Y-O-T-A are hidden in the logo, which few people notice unless told first

The  logo has a combination of three ovals. The two overlapped inner ovals represent connection between the hearts of the customers and the heart of the company as well as mutually trusted relationship between them.toyota logo

Volkswagen


When you create a brand identity, you’re essentially applying your brand values to any visual elements that will be used to promote your business. This means that a brand identity is more than just a logo, and consists of a variety of marketing materials. This might include:

  • Business cards
  • Stationary
  • Print materials (brochures, reports, flyers, etc.)
  • Signage
  • Product packaging
  • Website
  • brand identity
  • Brand identity for frooit

Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. Brand identity attracts new customers to a brand while making existing customers feel at home

Clear brand purpose and positioning

The first part of establishing a brand identity is determining what your purpose and positioning is. The brand purpose is the big reason for your existence. Brand positioning is the naming of who your product is for and why your product is a better option than the competitors


HISTORY OF LOGO DESIGN

The term logo originated from a Greek word called logos.  Logo is a visual sign that communicate a word or a phrase.

In the early days man used hieroglyphics to brand heir belonging. The also used court of arms to identify  nobility and houses

Before 1800s logos were marking which was used for identification process .One of the well-known  brand that still exist till today is the Cadbury logo

Over the last century  introduction of color printing which logo in advertising and making logo memorable to potential customers. This has made the them to boost popularity to many businesses.


1.  Poor choice of color

One of the mistakes many designers make is the poor choice of the color of the logo. Colour is a form of non-verbal communication and plays a big part in providing affordabe logo design in kenya. The colors you choose to use for your logo send out an important message to your customers. It sets a mood and creates a personality for your business so it’s important to consider the message you want to portray when selecting the main colors in your logo design. Designers should make the right choice

 

 

2.Trying to Communicate Too Much Through Your Logo

Sometimes you may have too many values that you want your client to know.However, its recommended that you should not try to communicate all this in logo design. Too many messages in your logo may confuse your clients and also increase printing cost, especially in t-shirt embroidery. Try to focus on single image that is easy to remember

Heineken logo before rebrand-it looked too complicated

heineken logo
Heineken logo after rebrand
heineken logo

3. Uses Raster Images

When designing logo is to use vector graphics software, such as Adobe Illustrator or Corel Draw. A vector graphic is made up of mathematically precise points, which ensures visual consistency across multiple sizes. Vector images are mathematical calculations from one point to another that form lines and shapes. If you zoom into a vector graphic it will always look the same.