Importance Of Logo Design in kenya on business branding
Most people the logos of such firms immediately connect our minds to the business in question, without the need to see the business name.This type of instant recognition is the important for a business
Take a look at any major brand. They all have an easily recognizable company logo. Every time you see the company or their products, the logo design perfectly aligns with the company’s name, brand, and purpose. When you first start a business, take care when choosing the company logo as it can and should become a large part of brand recognition
The importance of Logo design:
1.     logo is your most powerful marketing tool
With careful marketing, a Logo can become the main reason for the sale of a company’s product. For instance, the brand Nike has a tremendous loyalty. It has become a status symbol of sorts, cashing on the image “the best money can buy”. Nike’s marketing strategy has been to associate popular and successful sports persons with the brand, establishing the company as makers of top quality professional sports gear


Tips for Selection Of The Best Corporate Brochure Design Company

Brochure design is an informative paper that can be folded into pamphlet or leaflet. It is usually promotional document used by companies, organization to inform customers certain information. Brochure advertisement is considered the oldest form of advisement. its most effective if it’s done in the right way. It helps in conveying information of product and services of the company. When one decide to use brochure as form of advertisement you have to do it right. Remember the first impression is very important. You have to choose the best corporate brochure design company that does the best design.

The following are the some of the tips:

1 Experience of the company

When  you want  to get the best brochure you have to choose the best corporate brochure design company  that has vast experience. A company that has highly skilled and well  trained graphic design will also deliver  the best design. Always observe the customers comments on company testimonies in order to get their past reaction and experience


1.  Poor choice of color

One of the mistakes many designers make is the poor choice of the color of the logo. Colour is a form of non-verbal communication and plays a big part in providing affordabe logo design in kenya. The colors you choose to use for your logo send out an important message to your customers. It sets a mood and creates a personality for your business so it’s important to consider the message you want to portray when selecting the main colors in your logo design. Designers should make the right choice

 

 

2.Trying to Communicate Too Much Through Your Logo

Sometimes you may have too many values that you want your client to know.However, its recommended that you should not try to communicate all this in logo design. Too many messages in your logo may confuse your clients and also increase printing cost, especially in t-shirt embroidery. Try to focus on single image that is easy to remember

Heineken logo before rebrand-it looked too complicated

heineken logo
Heineken logo after rebrand
heineken logo

3. Uses Raster Images

When designing logo is to use vector graphics software, such as Adobe Illustrator or Corel Draw. A vector graphic is made up of mathematically precise points, which ensures visual consistency across multiple sizes. Vector images are mathematical calculations from one point to another that form lines and shapes. If you zoom into a vector graphic it will always look the same.