1.  Poor choice of color

One of the mistakes many designers make is the poor choice of the color of the logo. Colour is a form of non-verbal communication and plays a big part in providing affordabe logo design in kenya. The colors you choose to use for your logo send out an important message to your customers. It sets a mood and creates a personality for your business so it’s important to consider the message you want to portray when selecting the main colors in your logo design. Designers should make the right choice

 

 

2.Trying to Communicate Too Much Through Your Logo

Sometimes you may have too many values that you want your client to know.However, its recommended that you should not try to communicate all this in logo design. Too many messages in your logo may confuse your clients and also increase printing cost, especially in t-shirt embroidery. Try to focus on single image that is easy to remember

Heineken logo before rebrand-it looked too complicated

heineken logo
Heineken logo after rebrand
heineken logo

3. Uses Raster Images

When designing logo is to use vector graphics software, such as Adobe Illustrator or Corel Draw. A vector graphic is made up of mathematically precise points, which ensures visual consistency across multiple sizes. Vector images are mathematical calculations from one point to another that form lines and shapes. If you zoom into a vector graphic it will always look the same.

Raster images are made of pixels. A pixel is a single point or the smallest single element in a display device. If you zoom into a raster image you may start to see a lot of little tiny squares.

Using raster images for logos is not advisable because it can cause problems with reproduction

vector image

4.Use of Stock imagery

Some designer downloads and uses the stock images from stock sites to design a logo. If you do this, other people will have access to your logo design and can and will use it in places that will potentially devalue your business. Ensure your logo design is original. Use stock art breaks licensing agreement

stock image

5.      Poor Choice Of logo design Font

Choosing the right logo design fonts is one of the most important decisions that a logo designer takes since poor font choice damages the cause of the design. When it comes to finding a perfect font for your logo, make sure that it helps in conveying your business message as well as it creates impressive design