1. Poor choice of color
One of the mistakes many designers make is the poor choice of the color of the logo. Colour is a form of non-verbal communication and plays a big part in providing affordabe logo design in kenya. The colors you choose to use for your logo send out an important message to your customers. It sets a mood and creates a personality for your business so it’s important to consider the message you want to portray when selecting the main colors in your logo design. Designers should make the right choice
2.Trying to Communicate Too Much Through Your Logo
Sometimes you may have too many values that you want your client to know.However, its recommended that you should not try to communicate all this in logo design. Too many messages in your logo may confuse your clients and also increase printing cost, especially in t-shirt embroidery. Try to focus on single image that is easy to remember
Heineken logo before rebrand-it looked too complicated
Heineken logo after rebrand
3. Uses Raster Images
When designing logo is to use vector graphics software, such as Adobe Illustrator or Corel Draw. A vector graphic is made up of mathematically precise points, which ensures visual consistency across multiple sizes. Vector images are mathematical calculations from one point to another that form lines and shapes. If you zoom into a vector graphic it will always look the same.